The good ol’ Snake. Most of us played it on our Nokia 3310. Or maybe you even played the very first version called ‘Worm’ (1978) on a TRS-80 computer (or an Apple II).

Volkswagen released a new translation of the videogame. Just turn off the annoying (or retro?) sound effects and drive your way to the prices:

Volkswagen Snake

Each bonus you collect, reduces the price. And that of course attracts more people.