Well now they have made some playable games out of this concept, and I was passing some of my sunday afternoon time with them. Then I saw how you can easily embed these games in your website/blog like you can with Youtube movies. I see these type of things more often every day, and I think it is a great way to boost the viral effect of advertisements. So here we go, some more awareness for Adidas.
btw my best hurdle score so far is 11308… sigh
Mine 11040
Hoppa! 11736