Converse launched a whole lot of mini sites that do not directly have anything to do with the brand. And they are fun! the full list is hosted on thisistheindexpage.com, which illustrates what kind of names they came up with to buy. A few examples are: chuckinsoda.com, outofyourleaguegirlonbeingcreepy.com, weretheoneswehavebeenwaitingfor.com or atleastyourenotlostatseafor13days.com. It is a really nice idea to get attention I think, and very entertaining too.

Having to come up with domain names like these just proves once again that the internet is getting full. I read last week that ICANN is making plans to get rid of the top level domain limitations. Where you can now only choose between .com, .nl, .org etc. it should be possible to get .jeroen for instance, and thus also things like .nike etc. This is what itwire.com said in the article I read:

Some industry observers are concerned the move will create a massive virtual land-grab as cyber squatters race to register large numbers of the new domains in the hope of on-selling them for profit. However ICANN says a stringent approvals process should prevent this. Add the prospect of fees of around $US100,000 per domain and any would-be squatters will need very deep pockets.