Paul Isakson, strategic media planner at space150 says marketing has to be fully integrated in the product itself. In other words, products have to sell themselves. Good examples of products that do this are the Apple IPod and the Nintendo Wii. These products are so powerful that advertising these items is obsolete.
But what if my product does not have enough appeal to itself? In that case you have to add content to the product. Or as Isakson puts it: “content is the currency”.
For additional information you should watch the presentation below, it will clarify one and other.
I have to add something to this.
If there any CMD students want to follow the minor Creative Problem Solving, you have to check this presentation. It’s about innovation and CPS comes in handy then.
en even in het nederlands: Voor CMD studenten die volgend jaar de minor Creative problem Solving gaan volgen moeten zeker deze presentatie bekijken. Het gaat gedeeltelijk ook over innoveren en je zult zien dat het terug gaat komen in de Minor. CPS heeft daar een grote rol in.
If you are willing to buy real estate, you will have to get the loan. Furthermore, my brother commonly uses a credit loan, which seems to be really reliable.