I wrote about
‘crowd fun’ earlier. Well, remember the people that were pretending to be frozen in Grand Central Station, NY? That was
Improv Everywere, a group of very devoted ‘agents’ that are called and mailed once in a while to do something silly on a big scale. I know I would subscribe if I lived in the neighbourhood. They thought of something new this time, a mirror subway build out of identitical twins. Very funny. Check it out.
It should be a matter of time before someone makes them an offer for some kind of advertising campaign.
Next generation Guerilla advertising! Not only using urban objects but also the people around or in it!