It’s already written down in the History books that the Dutch football team will win Euro 2008. After defeating the world champion (Italy) and the vice world champion (France) with ease, the Dutch are already planning a party for the 29th of June.
Germany was one of the countries who had a chance to become the European Champion, but because the Dutch are going to win they are left empty handed. Fortunately they’ve got Adidas. The big German sports brand launched a mobile campaign during Euro 2008 so the Germans can play the game on their mobile after they are kicked out of the tournament .

Marvellous developed a mobile platform for Adidas that goes way further than the common SMS alerts, wallpapers or commercials with famous football stars.

For example you can invite friends with Bluetooth for a little 3on3 football game on the mobile platform. And there is also a 3D showroom with the newest shoe collection.

The platform is created to build a long-term relationship with the user. Therefore the platform isn’t only for Euro 2008, it also contains elements of the already existing ‘dream big’ campaign.

For the mobile website go to: wap.adidas.nl